Is Nike too big to fail? Matt Hart is a freelance journalist whose new book Win at all Costs investigates Nike’s Oregon Project, diving into its culture of cheating, lying, and misogyny. The book is a page-turning sports thriller reminiscent of a Shakespearean drama with one of the top coaches in the world felled by hubris. Coach Claire talks to Matt about the rise and fall of former coach Alberto Salazar, if he is indeed a villain through and through, the win-at-all-costs mindset of sports today, how young athletes are affected, the women at Nike, if Nike has some redeeming qualities as an organization, and if most people even care about any of this. It’s a fascinating discussion that is sure to appeal to true crime fans! Matt Hart’s writing covers sports science, human-powered adventure and exploration, performance-enhancing drugs, nutrition, and evolution. His work has appeared in The Atlantic, The New York Times, National Geographic Adventure, Outside, and Men’s Journal magazine, among others. His reporting on the investigations into Salazar appeared on the front page, above the fold, of The New York Times in May 2017. In addition to his access to the Gouchers, other sources for the book include former Nike employees, athletes, and coaches; famed sports-scientist and Oregon Project whistleblower Steve Magness; and Olympic marathon gold medalist Frank Shorter, among many others. About Matt’s Book WIN AT ALL COSTS: In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA). It was part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and the cheating by Nike-sponsored runners. The file began Hart’s reporting on the Nike Oregon Project and led him to uncover a win-at-all-costs culture of greed, corporate malfeasance, and abuse.  WIN AT ALL COSTS is an explosive and revealing narrative depicting the deception and performance-enhancing drug use at the Nike Oregon Project. Hart writes richly detailed portraits of athletes Kara and Adam Goucher, Galen Rupp, and Mo Farah, as well as the coaches and doctors at the root of the cheating. The book recounts how the  secretive program began to unravel when Steve Magness, an assistant coach to Salazar broke the code of silence by alerting USADA. He was followed by Olympians Adam and Kara Goucher who, risking their prosperous careers, became whistleblowers on their former Nike running family at headquarters in Beaverton, Oregon.  Combining sports drama and corporate exposé, WIN AT ALL COSTS uncovers a relentless culture of deceit and drug misuse at Nike; as well as abuse of power, gender discrimination, medical malpractice, and systemic cheating at the highest levels of professional athletics. The book is also a cautionary tale about the excess of greed, corporate malfeasance, and the pushing of athletic boundaries. Deeply researched, unsettling, and ultimately entertaining, WIN AT ALL COSTS will astonish readers by the extremes that coaches and athletes will go to achieve athletic greatness—no matter the cost.     Questions Matt is asked:   3:20 On your website, you say that humans learn through storytelling.  What made you want to tell the story of Nike and its infamous coach, Alberto Salazar?   4:28 Your new book, Win At All Costs, is a fascinating deep dive into the world of Nike, from its scrappy, rebel beginnings to the behemoth brand that it is today.  Essentially, it's a "David becomes Goliath" story.  How would you describe the changes that the company went through from its humble beginnings to today?   6:33 Let's talk about Alberto Salazar.  When he started out as an athlete he became one of the greatest American marathoners, and then became an absolute legend as a coach. I was struck reading your book how