Michael F Schein is our guest today on the Steve Jobs inspired Join Up Dots business podcast. He has a story that will resonate with so many of our listeners and also inspire a new way of thinking. He is the author behind "The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists" As he says "Your success depends on getting people to think of you first. But with so much competition in the marketplace, it has become increasingly difficult to attract anyone’s attention. In a perfect world, ideas would rise and fall on their own merits. But it’s not a perfect world. If you want your message to reach a big audience, you need a presence and a platform that shines. It’s hard to do, but some people (and companies) always seem to be able to make it happen. They’re the ones who are always in demand as speakers, sources for articles, and interview subjects. They’re the ones who can always find new business opportunities without effort.