Cynthia Maller, Head of CGI for Walmart and Art.com takes us through an honest and experienced story about the importance of solidifying the operational structure required for successful scaling of immersive technology within a large corporation.   Links: LinkedIn: https://www.linkedin.com/in/cynthiamaller/ Twitter: @tylerhgates @sophiamosh  Visit the VR/AR Association at www.TheVRARA.com for more information about how you can get involved with this worldwide organization to help gain exposure and share ideas and best practices with other experts in the industry. Subscribe to the podcast wherever podcasts are found or listen to past interviews at www.TheVRARA.com/podcast