Tyler Gates and Sophia Moshasha once again sit down with Cynthia Maller, Head of CGI at Walmart and Art.com, to discuss how the brain delights in novelty and how realism may not, in fact, be the ultimate goal in immersive technology. Links: LinkedIn: https://www.linkedin.com/in/cynthiamaller/ Twitter: @tylerhgates @sophiamosh  Visit the VR/AR Association at www.TheVRARA.com for more information about how you can get involved with this worldwide organization to help gain exposure and share ideas and best practices with other experts in the industry. Subscribe to the podcast wherever podcasts are found or listen to past interviews at www.TheVRARA.com/podcast