Deepica Mutlaya’s fame began with a video gone viral, only the second one she’d ever published on her YouTube channel, in fact. Her tip to use lipstick to even the tone of under eye circles left over 10 million women astounded that they hadn’t heard of this beauty trick before. After years of seeing no women of color represented as beauty influencers, Deepica already had her hopes set on starting her own company, and when her 15 minutes arrived, she took full advantage.
Live Tinted wasn’t born overnight, however. Deepica took time to learn, taking advantage of the many opportunities that arose, before combining newfound knowledge with her previous business experience to launch a beauty company that celebrates skin tones all across the spectrum. With a combination of patience and perseverance, Deepica has proven that you don’t need a lot of products to have a successful company, what you need is equal representation.
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Big Ideas

Using your 15 minutes of fame in a way that can launch a dream career and create longevity.
The power in authentically sharing your own story that creates trust in your brand.
Why boot strapping can be much more beneficial than venture capital.


Guest Website
Live Tinted

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