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67. YouTube's Susan Wojcicki: How to find – and keep – true north

67. YouTube's Susan Wojcicki: How to find – and keep – true north

FromMasters of Scale


67. YouTube's Susan Wojcicki: How to find – and keep – true north

FromMasters of Scale

ratings:
Length:
44 minutes
Released:
Oct 6, 2020
Format:
Podcast episode

Description

When you scale at warp speed, it’s easy to lose your bearings. You have to establish your company’s true north, or the dizzying pace of growth will push you off course. No one knows this better than Susan Wojcicki, CEO of YouTube. Under her leadership, YouTube has grown to be the world’s largest video platform. And in her previous role at Google, she was a chief architect of its advertising and analytics model. In both roles, she achieved massive scale — and grappled with massive challenges. Susan shares the guiding principles that help them stay the course — as well as stories from Google’s early years that you’ll hear first here. Cameo appearances: Dr. Becky Smethurst (astrophysicist, Oxford), Shishir Mehrotra (Coda, Google, YouTube).
Released:
Oct 6, 2020
Format:
Podcast episode

Titles in the series (100)

The best startup advice from Silicon Valley & beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories & strategies that helped them grow from startups into global brands.On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company. Reid and guests talk entrepreneurship, leadership, strategy, management, fundraising. But they also talk about the human journey — with all its failures and setbacks. With original, cinematic music and hilariously honest stories, Masters of Scale is a business podcast that doesn’t sound like a business podcast. Guests on Masters of Scale have included the founders and CEOs of Netflix, Google, Facebook, Starbucks, Nike, Fiat, Spotify, Instagram, Airbnb, Uber, Paypal, Huffington Post, Twitter, Medium, Bumble, Yahoo, Slack, Spanx, Shake Shack, Dropbox, TaskRabbit, 23&Me, Mailchimp, Evite, Flickr, CharityWater, Endeavor, IAC and many more.