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Ep. 65: Marketing Muscle, Broccoli Beverages and Tickle Water

Ep. 65: Marketing Muscle, Broccoli Beverages and Tickle Water

FromTaste Radio


Ep. 65: Marketing Muscle, Broccoli Beverages and Tickle Water

FromTaste Radio

ratings:
Length:
56 minutes
Released:
Jul 7, 2017
Format:
Podcast episode

Description

This week’s episode of the Taste Radio podcast includes a feature conversation with Alex Galindez, the CEO of Runa, a maker of guayusa-based teas and energy drinks driven by social and environmental causes. Galindez, a veteran marketing executive in the food, beverage and media industries, discussed how she’s drawing on strategies and lessons from past roles to elevate communication of Runa’s social mission and brand story to a broader audience. Also in this episode: members of the BevNET and Project NOSH team chatted about the most interesting or unique food or beverage that they saw at the recently held 2017 Summer Fancy Food Show; an interview with B. Bonin Bough, the host of CNBC's "Cleveland Hustles" and a digital and social media expert who spearheaded roles in each discipline with PepsiCo and Mondelez; and the latest edition of Elevator Talk, featuring Tickle Water founder and CEO Heather McDowell.
Released:
Jul 7, 2017
Format:
Podcast episode

Titles in the series (100)

The top podcasts for food and beverage professionals, BevNET’s Taste Radio and Taste Radio Insider feature interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams. Tell us what you think at ask@tasteradio.com. You can also email us if you are interested in Taste Radio sponsorship opportunities. If you like Taste Radio, share it with a colleague, will ya? See you every Tuesday and Friday!