Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Does Influencer Marketing Work for B2B Companies? | Ep. #1319

Does Influencer Marketing Work for B2B Companies? | Ep. #1319

FromMarketing School - Digital Marketing and Online Marketing Tips


Does Influencer Marketing Work for B2B Companies? | Ep. #1319

FromMarketing School - Digital Marketing and Online Marketing Tips

ratings:
Length:
4 minutes
Released:
Mar 12, 2020
Format:
Podcast episode

Description

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?  [00:33] An example of B2B marketing: A marketing agency doing business with Uber.  [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B.  [01:32] Consider Andreessen Horowitz’s two influencers in the tech world.  [02:12] Many people have sought help from Neil because of his large audience.  [02:35] You need to find the right influencer to optimize this kind of marketing.  [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Kylie Jenner TechCrunch Microsoft Andreessen Horowitz DreamHost Social Blade Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
Released:
Mar 12, 2020
Format:
Podcast episode

Titles in the series (100)

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.