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Enterprise Influencer Marketing 101 - How Does It Work?
Enterprise Influencer Marketing 101 - How Does It Work?
ratings:
Length:
7 minutes
Released:
May 19, 2021
Format:
Podcast episode
Description
Today on Leveling Up, Eric looks at enterprise influencer marketing. He introduces the topic by examining a recent survey of 163 enterprise marketers and their experiences with influencer marketing. Tuning in, you’ll hear about how influencer-created content compares to brand-created content and what kind of success enterprise marketers have achieved through it. Find out what type of influencers you should target, what tool you can use to find them, and which channels you should use.
TIME-STAMPED SHOW NOTES:
[00:20] Before we start, don’t forget to subscribe to the Leveling Up Podcast!
[00:28] The results of a survey of enterprise marketers and their experiences with influencer marketing.
[01:03] What we can learn from the fact that 71 percent are increasing their budget for 2021.
[01:24] How influencer-created content compares to brand-created content.
[01:45] Why enterprise marketers should try influencer marketing if they haven’t already.
[02:16] A recommended tool for finding influencers, looking at engagement, and creating campaigns: MightyScout.
[02:32] The most common focus for brand campaigns: micro-influencers.
[03:08] Which channels to pick for influencer marketing.
[03:56] Closing thoughts on why influencer marketing is worth it for enterprises.
Resources From The Interview:
MightyScout
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices
TIME-STAMPED SHOW NOTES:
[00:20] Before we start, don’t forget to subscribe to the Leveling Up Podcast!
[00:28] The results of a survey of enterprise marketers and their experiences with influencer marketing.
[01:03] What we can learn from the fact that 71 percent are increasing their budget for 2021.
[01:24] How influencer-created content compares to brand-created content.
[01:45] Why enterprise marketers should try influencer marketing if they haven’t already.
[02:16] A recommended tool for finding influencers, looking at engagement, and creating campaigns: MightyScout.
[02:32] The most common focus for brand campaigns: micro-influencers.
[03:08] Which channels to pick for influencer marketing.
[03:56] Closing thoughts on why influencer marketing is worth it for enterprises.
Resources From The Interview:
MightyScout
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 19, 2021
Format:
Podcast episode
Titles in the series (100)
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