10 min listen
How to Trigger Product Usage that Sticks-Nir&Far
How to Trigger Product Usage that Sticks-Nir&Far
ratings:
Length:
10 minutes
Released:
Mar 2, 2020
Format:
Podcast episode
Description
If you make web or mobile products, you’re actually in the business of task management. You’re counting on your product to become a recurring part of your customers’ lives. In order to accomplish that, you have to motivate your users to build a new habit.,
Sometimes software companies forget that what they’re building isn’t just a product that people find valuable. Part of what you’re building is how people will find and experience that value. It’s easy to overlook, because it seems like enough of a challenge to build a great product that really helps users with their needs.
You can read the Nir and Far blog post on: How to Trigger Product Usage that Sticks https://www.nirandfar.com/how-to-trigger-product-usage-that-sticks/
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Support this podcast: https://anchor.fm/nirandfar/support
Sometimes software companies forget that what they’re building isn’t just a product that people find valuable. Part of what you’re building is how people will find and experience that value. It’s easy to overlook, because it seems like enough of a challenge to build a great product that really helps users with their needs.
You can read the Nir and Far blog post on: How to Trigger Product Usage that Sticks https://www.nirandfar.com/how-to-trigger-product-usage-that-sticks/
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Support this podcast: https://anchor.fm/nirandfar/support
Released:
Mar 2, 2020
Format:
Podcast episode
Titles in the series (100)
Email Habits: How to Use Psychology to Regain Control - Nir & Far by Nir And Far: Business, Behaviour and the Brain