Sometimes, we don’t think and we just do things. Irrational? Hmmm… yes. But it’s somewhat rational. So how do you exactly deal with a rationally irrational consumer? Today’s guest is Steve McKee. He is the president of Wallwork and Company. He is also the author of the book When Growth Stalls and Power Branding. […] The post TSE 758: The Rationally Irrational Consumer appeared first on The Sales Evangelist.