Paleo f(x)™ is one of the first, biggest, and most successful conferences in the health and wellness space — so, if you’re reading this, there’s a good chance you’ve already heard of or been to it. But how much do you know about the Paleo f(x)™ co-founders, Keith and Michelle Norris, and their incredible story? Unfortunately, as is too often the case, this story begins with a tragedy, when their daughter Brittani was killed in a car accident just days before her 21st birthday. But in that short time, Brittani managed to transform countless lives. And at her memorial service, hundreds of people grieved with Keith and Michelle and shared the profound ways that Brittani had touched their lives.  It was at that moment that Keith and Michelle knew they had to carry on her legacy by giving back and helping others transform their lives for the better. And, seven years after the first Paleo f(x)™ conference, I think it’s clear that they’re off to a great start.  This episode is also a great starting point for anyone who is confused about what Paleo is or has struggled to bring aspects of the ancestral lifestyle into their daily lives. Plus, we get a glimpse at Keith and Michelle’s huge plans for the future and how they plan to change more lives — and the world — for the better.   Topics Discussed In This Episode: The psychotic break that birthed Paleo f(x)™ Why f(x)™? What does that mean? Keith and Michelle are OGs in the Paleo community, first changing their lifestyles in the mid-‘00s Why Michelle started the Paleo diet kicking and screaming — and the incredible transformation that occurred What exactly the Paleo diet and lifestyle are & aren’t The surprising number of similarities between the Paleo diet and a vegetarian diet A model for both environmental sustainability and sustainable human health The problem with Paleo right now What holistic, regenerative farming practices look like How EPIC Bars is changing General Mills, not the other way around Living in a human zoo of our own design The seven pillars of health that you have to focus on if you want to be a fully capable and flourishing human Small steps you can make to become more aware of your body The world of Paleo psychotherapy What we’ve created, as a species, through plant medicine How plant medicine saved their marriage How Paleo f(x)™ hires using Human Design   More about this episode. Watch it on YouTube Connect with Luke on social media to learn how to take your lifestyle to the next level, plus catch exclusive live interviews & events: INSTAGRAM - @lukestorey // https://www.instagram.com/lukestorey/ FACEBOOK - https://www.facebook.com/MrLukeStorey/ TWITTER - @MrLukeStorey // https://twitter.com/MRLUKESTOREY YOUTUBE - https://www.youtube.com/c/LukeStorey THIS SHOW IS BROUGHT TO YOU BY: RA OPTICS. These Blue Blocking glasses are the premium level protection for sleep and health. They block the entire harmful blue spectrum and even most green up to 550nm to preserve your most powerful agent of health: melatonin. Ra Optics uses the highest quality lens technology in the most attractive frames on the market. This means you can wear them out in public at night and feel confident in both your style and the knowledge that you're preserving the one thing that determines health above all others: quality sleep. You can save 10% on your pair of blue blocking glasses using the code “lifestylist” at raoptics.com. AND… JOOVV. If you’ve been listening for a while or following Luke on social media, you’ve probably seen him raving about red light therapy, or photobiomodulation. There are over 3000 published clinical papers on light therapy – over 200 being double-blind, randomized, and placebo-controlled – making this arguably the most well-researched bio hack in Luke’s arsenal. Some of the benefits include increased skin health, better muscle recovery, better sexual performance, and reduced joint pain and inflammation. So you can see why Luke is so into it... and why all of h