How often do you test your physical limits? Do you know how far you can go or what the chemical rush of taking your body to the next level feels like? Do you know how to prepare yourself properly so you crush your goals? Drew’s guest, James Lawrence aka The Iron Cowboy does. James’ achievements include completing 50 Iron Mans in 50 days in 50 states. He has acquired several Guinness World records based on his fitness achievements, has a Netflix documentary about his life, and he is a father to five children. His upcoming projects include am Eco-challenge in Fiji with Bear Grylls and a team of super athletes and the Conquer 7 Project. During this podcast, James explains the sacrifices necessary to achieve his dreams while raising a family, how he prepares for his incredible journeys, and how he gives his goals the respect they deserve.    Fit2Fat2Fit Franchise Opportunity — Get certified to become a Fit2Fat2Fit Trainer. A 3-Day certification course in Utah to get clear on the mental and emotional side of weight loss. Drew wants to build an army of empathetic trainers and coaches! Visit fit2fat2fitfranchise.com to apply.  Join Drew for the Fit2Fat2Fit Cruise on March 15th - 21st, 2020.    If you like the podcast subscribe & review it on iTunes | Stitcher.    Key Takeaways:   [6:56] James gives inside details about the upcoming Eco-challenge in Fiji.     [10:44] How James chose his team members for the Eco-challenge competition.   [16:59] James discusses his nutritional intake, work ethic, and logistical roadblocks to his 50.50.50 Iron Man journey, and Netflix documentary.   [39:40] Proper preparation is the key to accomplishing any fitness goal.   [44:59] The Conquer 7 Project is the next big endurance journey.   [48:16] James likes to see how far he can SOAR.   [55:18] The sacrifices James makes to keep his family life intact during his endurance journeys. Sponsors:  Complete Wellness Supplements — Shop Drew’s hand-formulated, high-quality, pre-workout greens, Keto Meal Replacement with grass-fed collagen, and MCT Oil soft-gels. Some products are available through Amazon Prime.   Redmond Real Salt — An ancient seabed in Utah is the source for this natural, undiluted real salt with all the essential trace minerals left intact. Keto is better with Real Salt.    Dry Farm Wines — You can have alcohol on the ketogenic diet. Use this link for a bottle of wine for $.01 with any order   Mentioned in This Episode: Iron Cowboy @ironcowboyjames on Instagram Iron Cowboy Documentary on Netflix Fit2Fat2Fit Take the Fit2Fat2Fit Podcast Listener Survey Fit2Fat2Fit on Facebook  @Fit2Fat2Fit on Instagram Fit2Fat2Fit Book  Complete Keto Book Drew on Social Media: @fit2fat2fit Email Drew: Drew@fit2fat2fit.com