In episode 172, Kestrel welcomes Jen Long, the CEO and Creative Director of Noble Carriage, to the show. A thoughtfully curated store, Noble Carriage offers a collection of organic & sustainably made baby goods. “I think as a new mom, you’re told that you need to buy all of these things — that you need all of these things to make raising your child easier or just to survive, and I don’t believe that. I think you need fewer, better things.” -Jen Long, CEO of Noble Carriage On this week’s show, Jen shares more on what led her to starting her own curated shop for little ones. She also talks about how she thinks sustainability as a lifestyle can really start with moms, as they are already tuned into starting fresh and doing whatever they can to provide a safe, healthy environment for their babies. The below thoughts, ideas + organizations were brought up in this chat: Watch more on Noble Carriage’s story > “You need to lead with good design — good design I think can change the world. I felt like that was what was missing, and I felt like I could bring that to this world.” Factory45, Jen worked with Shannon Lohr of Factory45 in the early development stages of her business Noble Journal, where Jen features Noble Babe Rituals and more