Cassandra Grey is an American business woman and a Creative Director. Formally a New York-based brand and marketing lead for hire, Grey opened a styling studio on Melrose Place in 2010 as a creative space for talent and industry experts to craft red carpet images. The studio naturally sparked collaboration and, by virtue of its access and collective expertise, it soon evolved into a trusted source in beauty product recommendations. In 2013 Grey founded VIOLET GREY – a content and commerce destination born out of Hollywood beauty culture.