Inventor extraordinaire Afif Ghannoum shares tactics for conceiving, testing, and selling great ideas. You’ll learn: 1. The conditions necessary for creativity to flourish 2. How to successfully borrow, tweak, and validate ideas from giants 3. The three credibilities you need for a compelling story About Afif: Afif Ghannoum is the founder of NapkinToShelf.com. He is a formerly frustrated lawyer that has launched over ten products that have sold in over 27,000 stores and online. Afif also has two patents, licensed technology to a large pharma company for a product sold in tens of thousands of stores in multiple countries, and has raised nearly $9 Million (and Counting) in venture funding. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep46