46 min listen
280: Why Storytelling Will Increase Your Sales
280: Why Storytelling Will Increase Your Sales
ratings:
Length:
46 minutes
Released:
Aug 5, 2019
Format:
Podcast episode
Description
If your products could speak, what stories would they tell? Ali Hynek is the CEO and founder of Nena & Co. It began with an appreciation for her Guatemalan culture and exploring the country with her mother, learning about the beautiful handwoven textiles and the people who create them. Ali is a masterful storyteller. The stories behind each piece of fabric, and every single hand of every indiginous artisan that touches her products, are beautifully communicated to the customer, creating a strong connection that have turned her pieces into cherished works of art. She stays true to her “why” and the mission to provide reliable and sustainable income opportunities for the artisans that help create her products, all while building a for-profit business with a heart. This episode is rich with clear, actionable advice for purpose-driven product-based businesses. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/alihynek/
Released:
Aug 5, 2019
Format:
Podcast episode
Titles in the series (100)
002: Creating an Unforgettable Brand with Jen Olmstead: Creating an unforgettable experience with design mastermind Jennifer Olmstead of Tonic Site Shop and host Jenna Kutcher. Jen has designed for some of the top photographers in the industry and has created memorable, unique brands for each person. Jen... by The Goal Digger Podcast