What's the recipe to a thriving business that revolves around the simple, classic treat of a cupcake? Candace Nelson, co-founder of Sprinkles, Pizzana, pastry chef, podcaster, and Sugar Rush producer & judge never knew where her food entrepreneurship would take her when she started baking in her tiny condo kitchen. She shares how she found the right customers for her $3 cupcakes, how Sprinkles got into the hands of Oprah, how story educates your audience about your product, and how to let the voice of fear guide you to your next adventure.
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