Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDemandMaven — Asia's companyMake Your Pirate Metrics Actionable — an article about Dave McClure's Pirate MetricsAhrefs — a tool that successfully implements a paid $7 trialEpisode 142: Game Thinking with Amy Jo KimThe Beginner’s Guide to Gmail Ads — an article by Neil PatelFollow Asia on LinkedInFollow Asia on Twitter: @AsiaMatosUse promocode UIBREAKFAST to get Asia's marketing strategy call entirely freeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.