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Digital Brands Are a "Sh*t-Ton of Work" (Troy Young, President, Hearst Magazines Digital)

Digital Brands Are a "Sh*t-Ton of Work" (Troy Young, President, Hearst Magazines Digital)

FromRecode Media with Peter Kafka


Digital Brands Are a "Sh*t-Ton of Work" (Troy Young, President, Hearst Magazines Digital)

FromRecode Media with Peter Kafka

ratings:
Length:
35 minutes
Released:
Mar 17, 2016
Format:
Podcast episode

Description

Hearst Magazines' Troy Young talks with Peter Kafka about his efforts to unify the legacy media company's magazines under one digital strategy. He calls himself "incredibly optimistic" about the future of the medium as it moves away from monthly timelines and toward global, minute-to-minute activity. Young also breaks down what it took to create a successful channel for Cosmopolitan on Snapchat.
Released:
Mar 17, 2016
Format:
Podcast episode

Titles in the series (100)

What happens when media, entertainment, and technology collide? Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians and podcasters to get their take. Produced by Recode and the Vox Media Podcast Network.