30 min listen
Fox's digital ad guy wants you to use an ad blocker (Joe Marchese, president of advanced advertising, Fox Networks Group)
Fox's digital ad guy wants you to use an ad blocker (Joe Marchese, president of advanced advertising, Fox Networks Group)
ratings:
Length:
41 minutes
Released:
Jan 12, 2017
Format:
Podcast episode
Description
Fox Networks ad boss Joe Marchese talks with Recode's Peter Kafka about why he, an online advertising executive, encourages consumers to use ad blockers. Marchese argues that the relationship between advertisers and the public needs to be reset because people see ads as interruptive and advertisers are paying up for smaller and smaller slices of the pie. He also says all of Fox's ads on Hulu and its own websites should be skippable, and talks about the one time of the year when everyone wants to see advertising — the Super Bowl.
Released:
Jan 12, 2017
Format:
Podcast episode
Titles in the series (100)
Nick Denton, Gawker Media Founder, and Jason Epstein, Investor by Recode Media with Peter Kafka