With so many advertising platforms out there, why should you choose Facebook, and what benefits does it offer over the other options? One of the biggest differences with Facebook compared to Google - for example - is that where Google helps you find new customers, Facebook helps new customers find you. Facebook boasts a huge worldwide audience of 1.55 billion active monthly users, and has unrivaled audience enormity. That reach alone makes Facebook appealing. But when you add in the ability to enhance audience targeting, increase reach for your content, awesome tracking of performance and ROI, and only spend as little as you like and still get results, Facebook advertising is a no brainer, especially for small businesses looking to make a big impact. Massimo Chieruzzi loves to talk about using Facebook advertising for small businesses. His business, Ad Espresso, is a leading Facebook Ads optimization platform. Massimo loves helping small businesses get the most from their Facebook advertising while keeping it both simple and affordable.   www.agentsofchangecon.com/160