We are all familiar with online display ads. They are those ads that jump at you when you are browsing a website. What you may not know, is how these ads end up on a particular page or why you are seeing them. Kim talks to specialist Heath Shaffer, owner of boutique AdOps firm NicheREV, for an insider scoop on everything that goes into the ads that you see, from advertisers who bid for the spot to the details that go into serving the ad on the website, and most of all, how to make money as a publisher.