In this very special hour long episode, Kate and Laura argue about how entrepreneurs and founders can tell their stories better by applying some very basic UX design techniques (like thinking about humans and whatnot). This episode was filmed in front of a live studio audience, and we take questions for the second half of it. Yes, there is video of us drinking while filming this Podclash. No, you may not see it.  Intro Music: The Future Soon by Jonathan Coulton Drink Pairing: Prosecco