In this episode, Rob, Diana, and Jackie review research on establishing conditioned reinforcers through social means.  Topics include using pairing to make praise reinforcing and learning that books can be reinforcing through observation of another person.  We also discuss our favorite novel praise statements and get to the bottom of Rob's spending habits. Articles reviewed: Dozier, C. L., Iwata, B. A., Thomason-Sassi, J., Worsdell, A. S., & Wilson, D. M. (2012). A COMPARISON OF TWO PAIRING PROCEDURES TO ESTABLISH PRAISE AS A REINFORCER. Journal of Applied Behavior Analysis, 45(4), 721–735.  doi: 10.1901/jaba/2012.45-721 Singer-Dudek, J., Oblak, M., & Greer, R. D. (2011). ESTABLISHING BOOKS AS CONDITIONED REINFORCERS FOR PRESCHOOL CHILDREN AS A FUNCTION OF AN OBSERVATIONAL INTERVENTION. Journal of Applied Behavior Analysis, 44(3), 421–434. doi.org/10.1901/jaba.2011.44-421 If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, and the two episode secret code words to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.