EP178 - Chewy IPO and Listener Questions Part 2  Recap of Chewy IPO (Chewy S1) Listener Questions Part 2: Q5: Nick Barrett Would be really interested to hear your guys thoughts on how an established e-commerce store should expand into new product categories. Is it a good idea to launch new niche websites through Shopify to do this, or is it better to keep focus within a single e-commerce site and expand within that? Q6 Rebecca Saunders Have you seen any recent data on the costs of customer acquisition online via the various channels, and how these have changed over time? I hear a lot anecdotally but haven’t managed to access any reliable data. Thanks in advance! Love the show btw (all the way from rainy London). Q7 Amit Agarwal Have you ever done some research on e-commerce subscriptions such as amazon subscribe and save or autoship? Also, what is the industry trends for bark box, hello fresh and other bundle subscriptions? Q8: Parker Block  Hey Scot, What do you see as likely business implications of rising appetite for anti-trust action (see FTC/DOJ announcement , Lina Khan joining Congress staff, etc ) on platforms which monetize  consumer data ? Q9: Baxter Overman How do you put consumers at ease with in-home delivery services? (i.e. Walmart grocery). Wouldn’t drop-off when the customer is home for certain items (or lockers) be easier to sell? Q10 Aakash Gupta What’s your favorite app that you’ve downloaded in the last few months? Q11 Twitter: Natalie Dillon mentioned us as one of her top podcasts – thanks Natalie! Q12 Ted: Mixed use retail entertainment? Q 13 Michelle Grant  Thoughts on pricing strategy in an omnichannel world where price transparency is high and filled with bots to find the lowest price Q15 Melissa Burdick The advertising race to the wallet – We’ve seen some big news lately: Target in talks to buy Triad, Walmart who is bringing advertising in house and just made a key hire Suresh as their CTO….where is this going for ads?  Is it going to be a war for brands wallet? Is everyone going to take a page from the Amazon playbook, bring ads in house, and move to a self-service performance advertising, PPC world? Where is the $ coming/going to come from?  In the chart below, it looks like Amazon is taking from Google.  (I asked a big CPG this question and I asked where is this coming from – or are you just getting more $$?  Their answer – more $$). How should brands prepare? Q16 Melissa Burdick Is Amazon going to do to walgreens/bartells/CVS what they did to the bookstore (kill the bookstore to build a bookstore) with the acquisition of pill pack + private label (aspirin, etc) and enable the ability to sell mass CPG profitably? Q17 Melissa Burdick Can Scot please update his Amazon Scape – how has it changed? Q18 Melissa Burdick When is Spiffy coming to Seattle? Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 178 of the Jason & Scot show was recorded on Tuesday, June 18th, 2019. http://jasonandscot.com Join your hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 178 being recorded on Tuesday June 18th 2019 I’m your host Jason retailgeek Goldberg and as usual I’m here to host Scott Wingo. Scot: [0:38] He Jason and welcome back Jason Scott your listeners well we if you listen to good ol episode 177 we had so many listener questions we could not get to the mall. So this is kind of a episode 2 or continuation of that episode before we jump into a star questions though we a while ago on a new show about 30 days ago now we talked about the chewy S1 and since then she has gone Publix we wanted to give you a quick update on what’s going on with you once you take us