Steve Madden Chairman & CEO and FDRA Chairman Ed Rosenfeld helps the Shoe-In team understand what makes Steve Madden such a dominant force in the footwear industry today and shares the keys to the company's success.  Ed explains the importance and history of Steve Madden's test and react strategy in an age when the footwear customer is certainly king. Jasmine joins the fun as she explores Steve's current shoe offerings and what makes him so fashionable in the Fashion Footwear in Focus segment.