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    Community as a Retail Differentiator

    Community as a Retail Differentiator

    FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy

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    Community as a Retail Differentiator

    FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy

    ratings:
    Length:
    38 minutes
    Released:
    Jun 8, 2018
    Format:
    Podcast episode

    Description

    Community-building is powering everything from product innovation to commerce platforms. In this episode we dive into how to build a community and how to do it with authenticity. Plus: how did Kanye West's Yeezy brand shape the entire footwear industry in just 5 years?
    Released:
    Jun 8, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm