57 min listen
Can IT Grow The Brand?
ratings:
Length:
57 minutes
Released:
Jun 8, 2011
Format:
Podcast episode
Description
There are five factors that affect brand positioning: 1) attributes, 2) buyer expectations, 3) competitor attributes, and 4) price, for 5) perceived quality. Today, IT critically impacts many operations and functions across business, so shouldn’t it be able to help on these factors and improve brand positioning? How can IT help grow the brand?
Released:
Jun 8, 2011
Format:
Podcast episode
Titles in the series (100)
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