I often talk with people about building their brands and finding a way to ensure they are a highly desirable employee. One of the ways that I think people can do this is with a technical blog about their career. Having a technical blog allows someone to show off their skills in a particular area. The blog doesn't have to be ground breaking work or extremely innovative solutions to complex problems. While employers need those people, they also need people that do solid work every day on regular problems.
An interview isn't a great way to find good employees. Many of us have had experience with either (or both) side of the interview table and realize that interviews aren't necessarily that helpful. If we bothered to track the impressions we make of candidates and compare that to the actual work they accomplish over the first year or two, I suspect we'd find that we have no evidence that we were making great decisions. The success of employees seems to be a bit hit and miss and not based on our choices in interviews.
Read the rest of "Due Diligence" at SQLServerCentral.