Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or Twitter for just a few minutes, but somehow find yourself still scrolling after an hour. It’s the fact that if I recommended a book to purchase, your mind would flash “Amazon” like a gaudy neon sign. If habits are defined as repeated and automatic behaviors, then technology has wired your brain so you behave exactly the way it wants you to.

You can read the Nir and Far blog post on: User Habits: Why Startups Must Be Behavior Experts https://www.nirandfar.com/2012/02/habits-are-new-viral-why-startups-must.html

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


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