Tom Westerlin is the Creative Director at Nice Shoes, a creative design studio headquartered in New York City. Nice Shoes works with some of the biggest consumer brands in the world serving as a creative studio and color and finishing production company. On the show we talk with Tom about how brands are starting to use VR and AR for experiential marketing and also as a sales tool. We explore some fascinating case studies, the importance of 360 sound, and a look into what the future might hold as we move into an ecosystem with mobile AR and even always-on AR glasses.   Connect with Tom and Nice Shoes at vr@niceshoes.com , on Twitter @niceshoesonline or online at www.niceshoes.com. Full shownotes available at: http://thevrara.com/podcast-posts/niceshoes