2 min listen
"Direct Mail Fundraising: Testing the Trends," by Fran Jacobowitz and Kay P. Lautman
"Direct Mail Fundraising: Testing the Trends," by Fran Jacobowitz and Kay P. Lautman
ratings:
Length:
20 minutes
Released:
May 30, 2008
Format:
Podcast episode
Description
This Week's Podcast: "Direct Mail Fundraising: Testing the Trends". Direct mail fundraising hasn't disappeared in the wake of Internet marketing. Find out how
to effectively reach potential donors. Authors, Fran Jacobowitz and Kay P. Lautman of Lautman & Company, a Washington, DC-based fundraising firm, specialize in membership and donor development.
This article is excerpted with permission from Direct Response Fund Raising: Mastering New Trends for Results, edited by Michael Johnston. This
article can be viewed at http://www.tgci.com/magazine/Direct Mail Fundraising.pdf/
The Grantsmanship Center, the leader in grant proposal writing training: www.tgci.com
to effectively reach potential donors. Authors, Fran Jacobowitz and Kay P. Lautman of Lautman & Company, a Washington, DC-based fundraising firm, specialize in membership and donor development.
This article is excerpted with permission from Direct Response Fund Raising: Mastering New Trends for Results, edited by Michael Johnston. This
article can be viewed at http://www.tgci.com/magazine/Direct Mail Fundraising.pdf/
The Grantsmanship Center, the leader in grant proposal writing training: www.tgci.com
Released:
May 30, 2008
Format:
Podcast episode
Titles in the series (22)
A Brief History of The Grantsmanship Center: The Grantsmanship Center's first podcast by The Grantsmanship Center Podcast