Paul Rice is the founding President & CEO of TransFair USA, the
only Fair Trade certification organization in the U.S. today. Since
launching the Fair Trade Certified label eight years ago, TransFair has
established Fair Trade as the fastest growing segment of the $19
billion coffee industry.  TransFair is rapidly expanding Fair Trade certification into
tea, chocolate, rice, sugar, bananas and other fresh fruits. Previously, Paul worked for 11 years as a rural development specialist
in the Segovias region of Nicaragua, where he founded and
led an organic coffee export cooperative called
PRODECOOP.  In 2000 he received the
international Ashoka Fellowship for his pioneering work as a social entrepreneur in the Fair Trade
movement. Paul was also honored by the Klaus Schwab Foundation for
Social Entrepreneurship as one of the world's top 40 Social
Entrepreneurs in 2002.  More recently, Paul spoke on Fair Trade at the World
Economic Forum in Davos, Switzerland, in January 2004 and 2005.You can read a transcript of this interview on my blog, Have Fun * Do Good.