17 min listen
Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)
FromEngagement Fundraising: How to Raise More Money at Lower Costs
Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)
FromEngagement Fundraising: How to Raise More Money at Lower Costs
ratings:
Length:
33 minutes
Released:
Apr 19, 2018
Format:
Podcast episode
Description
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her business as well as some more prospect research topics. Learn more about MarketSmart at www.imarketsmart.com.
Released:
Apr 19, 2018
Format:
Podcast episode
Titles in the series (45)
7 Core Principles of Engagement Fundraising (EF-S01-E01): Learn about the 7 core principles that make up engagement fundraising. Learn more at www.imarketsmart.com. by Engagement Fundraising: How to Raise More Money at Lower Costs