•What is Ethical Sales?
•Some of the biggest mistakes Dentists make in their communication 
•My eight step process
•Why dentists find it challenging discussing fees with their patients
•What is important in order to hear a "yes" more often 
•Why technical skills are important, it only accounts for a small percentage in hearing a yes from your patients
•Why everyone in the practice is involved in sales 
In 1997, two Dentists took part on Ashley’s Ethical Sales & Communication Programme and since then, over 8500 delegates have now taken this Programme world-wide. This programme is legendary in the U.K. Dental World and is probably the most sought after programme in Dentistry today. Ashley has delivered this programme in 14 different countries, including Estonia, Serbia Canada, five times in the USA. 
Apart from the Ethical Sales & Communication Programme, Ashley delivers other programmes including creating a World Class Patient Journey, Creating a High Performance Team, High Impact Presentation Skills Programme and Reception Programme-How to Turn Telephone Enquiries into Appointments. Ashley also works with a very forward group of dentists and Orthodontists on the Serious Players Club, which is an Entrepreneur group
Ashley is the author of Helping patients to say YES, Don’t Wait for the Tooth Fairy-How to Communicate effectively & Create the Perfect Patient Journey & You are Worth it- Communicate your fees with self-confidence & Achieve the income your services deserve He also wrote a chapter in Dental Masters and has written hundreds of articles. In 2014, Ashley got voted number 12 in top 150 most influential people in UK Dentistry and he was the only overseas speaker at the 100th Dutch Dental Conference, which was opened by the King of Holland. 
Ashley has now delivered over 23,000 hours of Business Coaching to the Dental Industry all over the world. Simply he is the best at getting Dentists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the Practices.
Purchase Ashley Latter’s new books “Don’t Wait for the Tooth Fairy” and “You are Worth It" at www.ashleylatter.com/books and get a free copy of his new DVD “How Good Practices Become Extraordinary Practices” (Offer valid from November 23rd to November 29th).
 
www.ashleylatter.com
Ashley@thesellingcoach.com