In 1997, two Dentists took part on Ashley’s Ethical Sales & Communication Programme and since then, over 10,500 delegates have now taken this Programme world-wide. This programme is legendary in the U.K. Dental World and is probably the most sought after programme in Dentistry today. Ashley has delivered this programme in 14 different countries, including Estonia, Serbia Canada, five times in the USA.   Apart from the Ethical Sales & Communication Programme, Ashley delivers other programmes including creating a World Class Patient Journey, Creating a High Performance Team, High Impact Presentation Skills Programme and Reception Programme-How to Turn Telephone Enquiries into Appointments. Ashley also works with a very forward group of dentists and Orthodontists on the Serious Players Club, which is an Entrepreneur group   Ashley is the author of Helping patients to say YES,  Don’t Wait for the Tooth Fairy-How to Communicate effectively & Create the Perfect Patient Journey & You are Worth it- Communicate your fees with self-confidence & Achieve the income your services deserve He also wrote a chapter in Dental Masters and has written hundreds of articles. In 2014, Ashley got voted number 12 in top 150 most influential people in UK Dentistry and he was the only overseas speaker at the 100th Dutch Dental Conference, which was opened by the King of Holland.   Ashley has now delivered over 23,000 hours of Business Coaching to the Dental Industry all over the world. Simply he is the best at getting Dentists and their teams to communicate with their patients, which results in a world class patient journey, more patients saying YES to treatment plans and increased profits for the Practices.   Ashley’s new book, You’re Worth it - How to communicate fees with self confidence & achieve the income your services deserve, is available at www.AshleyLatter.com