Per Ahlberg, CEO of Per Capita AB, discusses Sweden's different approach to dentistry.
 
I am a Web-entrepreneur that has now worked in 10 years within the dentistry in Sweden. I am now working in my own company Per Capita AB together with some of the most dental skilled people, institutions and companies. 2008 I founded www.Dental24.se. In 2010 I was nominated to The Web Entrepreneur of the year by InternetWorld, a leading Internet magazine in Sweden.
I am born and live in Gothenburg on west coast of Sweden in the same town as professor P-I Brånemark who invented the implant for 50 years ago and where professor Jan Lindhe lives. In 2005-2008 I happened to work with the Brånemark implants, Procera and CAD/CAM solutions as Sales Manager for Nobel Biocare. 
Now I share corridor with a Nobel Prize winner in Medicine professor Arvid Carlsson at Sahlgrenska Science Park in Gothenburg. 
Before my job at Nobel Biocare I worked 10 years (1989-1999) as Sales & Marketing Manager for Novartis/Ciba Vision, a pharmaceutical and contact lens manufacture and in the IT industry for Oracle as Major Account Manager. In the mid 70th I was a foreign exchange student in San Jose, California.
What I do today is to combine many of my skills in the dental industry. I also try to educate everyone that works professionally with dentistry in using modern technology and “thinking digital” (CAD/CAM incl. scanning, CBCT, digital documentation, communication, content marketing, etc.). Today Dental24 is a leading dental forum in Sweden that most dental people read and visit regular.
I spend my days wondering, why isn’t the digital paradigm shift is going faster in dental health? For me it’s clear not only what will happen in the future but what is already happening right now. I think it might have to do with the mindset of key opinion leaders. Sometime we need use more multidisciplinary knowledge within dentistry.
 
 
 
www.dental24.se
per.ahlberg@dental24.se