Ben Goldberg is the founder and CEO Goby.  After graduating from college in 2008, Ben spent 6 years working in the finance world.  Growing restless, Ben left finance to go travel the world.  After returning from traveling, Ben noticed the pain point he was experiencing was something many of his friends also experienced.  In short, Ben was frustrated with how expensive premium oral care products cost.  Everything from the replacement brush heads to the expensive handles that regularly broke.  To solve this problem, Ben launched Goby, with the goal of making premium oral care more accessible.   Goby is a new oral care brand, launched in October 2016.  Goby sells a premium electric toothbrush paired with a brush head subscription, lifetime guarantee and sold at half the price of the competition.  Goby has been featured everywhere from Dentaltown, GQ, Vogue, and the NYTimes.  Goby sells directly to consumers through their website Goby.co and partners with forward thinking dentists across the country.   www.GOBY.co