The physical therapy industry continues to evolve. As more people figure out the versatility of physical therapists, demand will continue to increase. With increased demand, opportunities for better delivery of care will arise. To keep up, new business models will be created. And some novel approaches will be mistaken for business models.  So what is a business model? How do you differentiate a unique transactional approach vs a unique business model? Let's go over it on this episode of Therapy Insiders Podcast.