Doesn’t matter what surf board you’re riding, if the wave is too small it can’t generate enough lift to catch your board and make it flow. The same is true with your marketing. If you can’t generate a large enough swell with your website, your emails, your headlines, your social media, your customers WON’T catch your waves. I call this resonance. The deeper you can resonate with your customers, the more effective everything is. **And today on the show we have, what I call, a resonance expert.** (BTW, Steph is on vacation with her family and will return next week for a proper Fizzle Show episode on how to be CEO of your business… drawing on insights from this conversation as well as the previous one with John and Dana.) So, back to our resonance expert — Vanessa Van Edwards is like a Malcom Gladwell or Brené Brown, a researcher who can deftly and expertly translate that research into tangible, accessible communication. Vanessa’s topic of research and training is: cracking the code of interesting human behavior, understanding the hidden dynamics of people. Basically, she loves to figure people out. Through her research, her teaching and her writing she helps people, basically, learn how to be the most interesting person in the room. And today, among other things, we’re going to talk with her about using the science of personality to resonate deeper with our audience online. Enjoy! Fizzleshow.co/211