http://fizzleshow.co/76 - Everybody talks about personal brand. Some people have made their whole business about it. Others have made their whole business through it. I find that a lot of the time, when people ask about personal brand, they're really asking about an "easy button." *"Can you help me look better than I actually am?"* There's a lot of bullshit in the world of "personal branding." There's also a lot of honest-to-god intentionality, forethought, hard work and perseverance. Dive into this conversation with us to get some of the nitty gritty about how to do this right, including the backdrop of this little nugget from Barrett: > "Going back to the skills relationships experiences thing: if your job is to seek those out and adjust as you go, then your brand online should simply reflect that process." Ohhhhh, good stuff from Barrett in this one (he leads a workshop on this topic), complete with drama when Corbett disagrees with him. Enjoy!