Why Dave Chose to Interview Josef Rakich: Josef Rakich and Ken Brickley generated over $1.6 million in less than 10 months in a hyper competitive niche. They sell meal plans and fitness training programs in what most would consider to be a ‘red ocean’ environment. They reveal the secret to being able to bounce back from a declining business to now being able to sell worldwide. Their tips and secrets can help you no matter what you are selling. Tips and Tricks for You and Your Business: Josef and Ken let us in to how they automated their fitness company to increase their ability to help others (4:43) Josef goes further into how you can clear up a “Blue Ocean” for yourself in what was previously conceived as a “Red Ocean”. (7:08) Staying dominant in the SnapChat realm through your stories. (9:16) We learn that Josef and Ken rarely sell their full service initially. (12:30) After their clients have opted in their next step in the funnel is to help them understand the price point. (16:46) We need to build our stories before we extend our offers. (22:41) Always remember that each social media platform vibrates at a different frequency for you to match. (26:32) Quotable Moments: “That’s why we created some software that allows us to take everything into consideration to still produce the perfect workout plan, the perfect meal plan for all of my clients as if I was to personally write them out each one.” “Nothing closes better than a story format.” “Something like that story format, it gets that message to them simply and clearly and they can understand. It’s not too long, not too detailed but it gets them exactly the message we want to give them.” Other Tidbits: Josef left the Personal Training circle because it wasn’t scalable. Links Mentioned by Dave, Josef, and Ken: JosefRakichFitness.com https://get.macroactive.io/macroactive  Meal Plan Software that Josef gives to his clients Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar