Why Dave Decided to talk about “Real Life Funnels”: Over the weekend Dave did something he normally doesn’t enjoy: shopping. He saw many things regarding customer servicing and marketing, as well as customer retention. He wants to share his thoughts on the aspect of using your funnels on your sites and in real life the way you should be this holiday season. Tips and Tricks for You and Your Business: (1:06) Making Christmas shopping interesting for the “Grinch of Shopping” (4:40) Remember that your Retail Funnels work the same online as they do offline (6:20) There is an importance to the service you give for your customers (8:39) The value you give to your customer correlates to the value added to your business Quotable Moments: (0:48) “There’s nothing wrong with polarizing people and realizing “I only serve X and that this product is only good for X group” (2:12) “I was so glad to get out of there, I was just so lost and didn’t know who they were trying to talk to. Are you trying to talk to my sons, are you talking to my wife, are you talking to me. It was just the most bizarre experience I’d had in a clothing store.” (4:20) “Too often in business we try to appeal to everybody and it just ends up confusing everybody. And we all know that a confused buyer just says ‘no’.” (8:16) “You have to apply amazing customer service at all times. And, if you run out of product, you say ‘WE’RE OUT’ and that creates more urgency. It creates more scarcity and make me want to come back to you.” Other Tidbits: Dave regrets never buying stock in LuLu Lemon after all the money and time he’s helped contribute to them, don’t worry it’s for his wife. Don’t you dare short Dave on his beans and lettuce at Chipotle Your customers will appreciate that you know who you’re talking to and selling to Dave’s kids have developed a marketer mindset Important Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome back everybody. I want to kind of share. I had recently, rarely do I actually spend a whole bunch of time shopping. It's not one of the things I enjoy going into stores. I do a lot of shopping online, but I had these really cool experiences while I was shopping and retail shops over the weekend. And I just want to share them with you. So one of the things I always talk to people a lot whenever we're, we're looking at funnels is the importance of making sure that you know who your customer is and realizing you cannot be everything to everybody. And there's nothing wrong with polarizing people and realizing I only serve x and this product is only fit for this, this group. Uh, so Saturday I spent in my, uh, my database with my wife going around and trying to get some Christmas shopping done early. Uh, something I've never done in my life, but uh, let's try to spend some time with ours and we decided to do that. So even before Thanksgiving, I'm so proud of myself, but we went into this one store and so she's asked me not to name the store just in case I offend anybody but for. So for her credit, I will not name the actual store, but we went into the store and it was a clothing store and we walked into the store and it was crazy because the pictures of people on the wall, we're literally anybody and everybody and the staff was dressed totally different. It wasn't like they were wearing their brands clothes. It was, it was just, I was sitting there going, I'm totally confused. Who is this store for it? It can't be for everybody. Is it for men, for women? Is it for certain? It was just, it was crazy. I literally just, I got in there and I just felt like, oh my gosh, I feel weird. I feel dirty, I feel wrong. I feel like I don't know where I'm