Innovation is great when it’s in an iPhone. But is it something you want to put inside your mouth? We rarely think of technology’s impact on our taste buds. But one company is on mission to use tech as a way to shift the entire food culture. That’s right, meat industry. Your days are numbered. Ethan Brown at Beyond Meat is hoping his company’s mission of sustainable, plant-based protein will convert even the most hardcore carnivore. Lofty goals, but he tells us how you too can evolve your own company’s mission to create real change in the world.