In October, Jason Fried and David Heinemeier Hansson released their new book, It Doesn't Have to be Crazy at Work. The book featured their writing, as well as cover art and interior illustrations from a couple designers at Basecamp. The launch initially seemed like a great success—but then things went awry. In this episode, we look at the work that went into the book and the problems with the release, and attempt to find some lessons in the aftermath.Show NotesBooks by Basecamp - 00:18Harper Business - 3:52Adam Stoddard, Basecamp's marketing designer and the designer of the new book's cover - 4:01Jason Zimdars, Basecamp designer and book illustrator - 5:26Mike Rohde, the illustrator for Rework and Remote - 5:45Charles Darwin on Daily Routines, a blog that became the book Daily Rituals: How Artists Work, edited by Mason Currey. The book was an important reference for the illustrations. - 7:05Jason Zimdars' Signal v. Noise post on how he illustrated the new book - 18:20You can watch the entire pilot of Small Wonder on YouTube, or you can be like Shaun and staunchly refuse because you find the entire thing creepy, which is also fair. - 10:20The Economist review of the book (you might hit a paywall) - 13:49Blade Runner 2049 baseline test - 25:55You can read David's write-up of the book launch debacle on Signal v. Noise.