Chad Sanderson is a B2B sales and marketing professional with over 20 years of experience. He has worked with clients including Verizon, eBay, Microsoft and the Minnesota Vikings to name a few. Today he is Managing Partner at ValueSelling Associates and host of the B2B Revenue Executive Experience podcast. During our interview we discuss: - Chad shares the #1 sales and marketing strategy his company is using to get new clients. - Then he dives into the framework that he uses to help his clients to insure they hire B2B talent. - Chad talks about how to assess your existing sales organization to build a baseline profile to help you find and hire the best talent for your company. - Chad shares his favorite growth tool/software. - Chad recommends one of his favorite books. Chad's website: https://www.linkedin.com/in/chadsanderson/ chad.sanderson@valueselling.com