Don Bartel has been a teacher and coach in Washington state for 22 years. He has coached and/or taught at the middle school, high school, and collegiate level.  He has served as a head coach at three different high schools for a combined 15 years; and has been the head football coach, leadership teacher, ASB adviser, and activities coordinator at Eastlake High School in Sammamish, Washington for the past six years. We talk with Coach Bartel about the branding campaign they have created at Eastlake High School, how that has positively influenced the school’s culture, and some helpful steps to help get a branding campaign started.