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S2 [13] KENDALL JENNER: THE ANATOMY OF AN ADVERTISING DISASTER
S2 [13] KENDALL JENNER: THE ANATOMY OF AN ADVERTISING DISASTER
ratings:
Length:
100 minutes
Released:
Dec 19, 2018
Format:
Podcast episode
Description
Kendall Jenner is one of the most famous people on Earth. And so, it made sense for the global brand Pepsi to feature her in a commercial in 2017. But, the commercial faced a major backlash for co-opting the imagery of social-political movements. Who decided this was a good idea? This is the anatomy of a commercial gone terribly wrong. What Really Happened?
Guests: Brad Jakeman (former President of PepsiCo Global Beverage Group), DeRay Mckesson (activist, author, and host of the "Pod Save The People" podcast), Ed Castillo (Brand Strategist and current owner of Brand Disposition, Inc.), Ephrat Livni (journalist and lawyer), and Charles R. Taylor (John A. Murphy Professor of Marketing, Villanova School of Business)
Guests: Brad Jakeman (former President of PepsiCo Global Beverage Group), DeRay Mckesson (activist, author, and host of the "Pod Save The People" podcast), Ed Castillo (Brand Strategist and current owner of Brand Disposition, Inc.), Ephrat Livni (journalist and lawyer), and Charles R. Taylor (John A. Murphy Professor of Marketing, Villanova School of Business)
Released:
Dec 19, 2018
Format:
Podcast episode
Titles in the series (59)
CITIZEN CHAPPELLE by What Really Happened?