On the tenth anniversary of goop—which GP started from her kitchen in London—we’re turning the tables. In this special episode, GP herself is answering the questions, in an honest conversation with her friend and podcast cohost, goop’s chief content officer Elise Loehnen. Looking back, GP talks about mistakes she made in building a company, her inherent fear of intimacy, and how hard conscious uncoupling really is. She talks about getting comfortable with criticism, stepping away from perfectionism, and being curious about the different ways we can optimize our lives. Elise asks GP about getting married, parenthood, and “Faltrow-Martin” house rules. And GP shares her business philosophy, why she created a specific kind of culture at goop, and what it means to return home with a pop-up in Notting Hill. (For more, see The goop Podcast hub.)